Our Brand
The Engineered Comfort Brand Identity is one of our most valuable assets. It includes our name, brand signature, and graphic presentation.
Our brand identity defines us in the minds of our consumers, communities and employees. It creates expectations regarding the value we create, and it denotes an aptitude about our ability to provide the HVAC industry with access to a world class line of innovative, quality Fan Coil and Heat Pump Products, backed by exemplary service, through a network of professional and knowledgeable representatives and distributors.
LOGO USAGE GUIDELINES
The Engineered Comfort logo shown below is the only approved logo.
The Engineered Comfort logo accommodates a variety of file format and print reproduction constraints, but in all cases, the logo must use the established Engineered Comfort color palette described below.
Preferred: Two-color blue and red (Pantone 2995C & Pantone 1795C)
Optional: All-white logo, All-black logo
The two color logo or one-color black logo provide the best visibility on light backgrounds.
The all-white logo has the best visibility on dark-value backgrounds.
Minimum Area The logo should be surrounded by a minimum amount of buffer space where no other graphic element may intrude and where its legibility must be at a maximum, regardless of the background used. The amount of buffer space required is proportional to the height of the logo and the logotype.
Minimum Size
To maintain the integrity of the Engineered Comfort logo, a minimum size has been set. Do not use the logo smaller than 1.50” (38.1 mm) in width.