Our Brand
The Nailor Brand Identity is one of our most valuable assets. It includes our name, brand signature, logo-mark, and graphic presentation.
Our brand identity defines us in the minds of our consumers, communities and employees. It creates expectations regarding the value we create, and it denotes an aptitude about our ability to provide the HVAC industry with access to a world class line of innovative, quality Air Control and Distribution Products, backed by exemplary service, through a network of professional and knowledgeable representatives and distributors.
LOGO USAGE GUIDELINES
The Nailor logo shown below is the only approved logo.
The Nailor logo accommodates a variety of file format and print reproduction constraints, but in all cases, the logo must use the established Nailor Industries, Inc. color palette described below.
Preferred: One-color blue (Pantone 541C)
Optional: All-white logo, All-black logo
The one-color blue logo or one-color black logo provide the best visibility on light backgrounds.
The all-white logo has the best visibility on dark-value backgrounds.
Minimum Area The logo should be surrounded by a minimum amount of buffer space where no other graphic element may intrude and where its legibility must be at a maximum, regardless of the background used. The amount of buffer space required is proportional to the height of the logo and the logotype.
Minimum Size
To maintain the integrity of the Nailor logo, a minimum size has been set. Do not use the logo smaller than 1.50” (38.1 mm) in width.